AMITY SCHOOL OF COMMUNICATION , LUCKNOW

Amity School of Communication, Lucknow: A Comprehensive Overview

Introduction

The Amity School of Communication (ASC) in Lucknow is part of the renowned Amity University, which is known for its commitment to providing high-quality education across various disciplines. Established to foster innovation, creativity, and critical thinking, the school focuses on developing the next generation of communication professionals equipped to thrive in the fast-paced media landscape.

Location

Address:
Amity School of Communication,
Amity University, Lucknow Campus,
Sector 125, Jhalwa,
Lucknow, Uttar Pradesh, 226028, India.

Vision and Mission

Vision:
To be a leading institution in communication studies, recognized for academic excellence and a commitment to shaping ethical communication practices.

Mission:

To provide students with a robust understanding of communication theories and practices.
To encourage critical thinking, creativity, and innovation among students.
To foster research and industry partnerships that enhance learning and professional development.

Programs Offered

Amity School of Communication offers a variety of undergraduate and postgraduate programs designed to equip students with the knowledge and skills needed in the communication field.

Program	Duration	Eligibility
Bachelor of Arts (BA) in Journalism	3 years	10+2 in any stream from a recognized board.
Bachelor of Arts (BA) in Mass Communication	3 years	10+2 in any stream from a recognized board.
Master of Arts (MA) in Journalism	2 years	Bachelor’s degree in any discipline from a recognized university. Admissions based on entrance exams.
Master of Arts (MA) in Mass Communication	2 years	Bachelor’s degree in any discipline from a recognized university. Admissions based on entrance exams.

Curriculum Overview

The curriculum at ASC is designed to blend theoretical knowledge with practical experience, ensuring students are well-prepared for the challenges of the media industry.

Core Subjects
- Introduction to Communication Studies
- Media Laws and Ethics
- Journalism Writing and Reporting
- Advertising and Public Relations
Specialized Subjects
- Broadcast Journalism
- Digital Media and Social Networking
- Film Studies and Production
- Media Research Methods
Practical Training
- Workshops on writing, editing, and media production.
- Hands-on experience in broadcasting and digital content creation.
- Industry projects and internships for real-world exposure.

Admission Process

The admission process at ASC is competitive and aims to select candidates who demonstrate a strong interest in communication.

Application Submission: Prospective students must complete an online application form and submit the required documents.
Entrance Examination: Candidates may need to take an entrance exam focusing on general knowledge, language skills, and creative writing.
Personal Interview: Shortlisted candidates will participate in an interview to assess their suitability for the program.
Final Selection: Admission is based on the performance in the entrance exam and interview.

Faculty

ASC boasts a team of experienced faculty members who are experts in their respective fields, offering students valuable insights and mentorship.

Faculty Member	Area of Expertise	Description
Dr. Suresh Kumar	Journalism and Media Studies	An accomplished journalist with years of experience in both print and broadcast media.
Prof. Priya Gupta	Public Relations and Advertising	Expert in strategic communication and brand management with industry ties.
Ms. Neha Sharma	Digital Media and Communication	Specialist in social media marketing and digital content creation.
Mr. Rahul Verma	Film and Television Production	Experienced filmmaker and educator focused on narrative and visual storytelling.

Infrastructure and Facilities

Amity School of Communication is equipped with state-of-the-art facilities to enhance students’ learning experiences.

Facility	Description
Media Labs	Equipped with the latest technology for video editing, audio production, and multimedia creation.
Broadcast Studio	A professional studio for hands-on training in radio and television broadcasting.
Library	A comprehensive library housing a vast collection of books, journals, and digital resources.
Editing Suites	Dedicated spaces for post-production work, allowing students to develop their editing skills.
Photography Studio	A fully equipped studio for photography courses, focusing on practical learning.
Computer Labs	Advanced computers with software for graphic design, video editing, and multimedia production.
Screening Room	A venue for film screenings and student presentations, fostering collaborative learning.

Internships and Industry Exposure

Amity School of Communication emphasizes the importance of internships and practical training, providing students with valuable industry exposure.

Internship Opportunities	Industries
Media Houses	Opportunities with leading newspapers, magazines, and online platforms for practical experience.
Television Networks	Internships with major TV channels for hands-on experience in production and reporting.
Advertising Agencies	Practical experience in creating campaigns and managing public relations for various brands.
Digital Media Companies	Exposure to social media management, content creation, and digital marketing strategies.

Student Projects and Initiatives

ASC encourages students to engage in various projects that enhance their learning and creativity. This includes:

Annual Media Fest: A platform for students to showcase their projects and innovations in communication, inviting industry professionals for feedback and networking.
Workshops and Seminars: Regular workshops conducted by industry experts, providing insights into current trends and practices in communication.

Alumni Network

The Amity School of Communication has a strong alumni network, with graduates working successfully across various sectors of the media industry.

Notable Alumni	Position
Aditi Sharma	Senior Correspondent at a national news channel.
Rajesh Rathi	Digital Marketing Head at a leading advertising agency.
Sneha Verma	PR Executive at a prominent public relations firm.
Karan Mehta	Filmmaker known for his work in documentary filmmaking.

Placement and Career Opportunities

The placement cell at ASC plays a crucial role in helping students secure internships and job placements in the media industry.

Year	Placement Rate	Top Recruiters
2023	92%	Times of India, Zee News, Hindustan Times, and various digital media firms.
2022	89%	NDTV, CNN-News18, and leading media and advertising agencies across India.

Scholarships and Financial Aid

Amity School of Communication offers various scholarships and financial aid options to support deserving students.

Scholarship Type	Eligibility
Merit-Based Scholarships	Awarded to students with outstanding academic records and extracurricular achievements.
Need-Based Financial Aid	Support for students from economically disadvantaged backgrounds to ensure access to quality education.

Conclusion

The Amity School of Communication, Lucknow stands out as a premier institution for aspiring media professionals. With a focus on academic excellence, practical training, and industry exposure, ASC prepares students to become skilled communicators capable of making a significant impact in the media landscape. The commitment to nurturing creativity, ethical practices, and social responsibility ensures that graduates are not only professionals but also conscientious members of society.