Amity School of Communication (ASCO)

Amity University, Gwalior

The Amity School of Communication (ASCO) at Amity University, Gwalior, is a premier institute for media and communication studies. It offers cutting-edge programs that combine theory with practical learning to prepare students for careers in journalism, public relations, advertising, digital media, and film production. Known for its innovative curriculum and state-of-the-art infrastructure, ASCO aims to produce media professionals who are equipped to thrive in a rapidly changing media environment.

Overview

• School Name: Amity School of Communication (ASCO)
• Affiliated To: Amity University, Gwalior
• Established: 2011 (part of Amity University Madhya Pradesh)
• Accreditation:
  • Accredited by NAAC with an ‘A+’ grade
  • Recognized by the University Grants Commission (UGC)
• Programs Offered:
  • Bachelor of Arts (BA) in Journalism & Mass Communication
  • Master of Arts (MA) in Journalism & Mass Communication
  • Ph.D. in Communication

Mission and Vision

• Mission: To provide world-class education in communication and media studies, fostering creativity, critical thinking, and ethical journalism, while producing graduates who can contribute meaningfully to society through media.
• Vision: To be a leading school of communication recognized for its academic excellence and commitment to developing future media leaders.

Courses Offered

1. Undergraduate Program

Bachelor of Arts (BA) in Journalism & Mass Communication
This undergraduate program provides students with a solid foundation in journalism, media studies, and communication strategies. The curriculum is designed to cover the core areas of media and mass communication while offering specialization in areas such as print journalism, broadcast journalism, and digital media.

• Duration: 3 Years
• Eligibility:
  • 10+2 from a recognized board with a minimum of 50% marks.
  • Admission based on merit and performance in an entrance exam conducted by the university.
• Key Subjects:
  • Reporting and Editing
  • Media Laws and Ethics
  • Advertising and Public Relations
  • Photography and Videography
  • Digital Media and Web Journalism
  • Radio & Television Production

2. Postgraduate Program

Master of Arts (MA) in Journalism & Mass Communication
This postgraduate program is designed for students who wish to gain advanced knowledge and skills in media and communication. The program emphasizes practical skills, research, and industry-based learning in media management, journalism, digital media, and more.

• Duration: 2 Years
• Eligibility:
  • Bachelor’s degree in any discipline with at least 50% aggregate marks.
  • Candidates may need to clear an entrance exam and interview.
• Key Subjects:
  • Advanced Media Research
  • Development Communication
  • Film Studies
  • Investigative Journalism
  • Media Management
  • Multimedia Production

3. Doctoral Program

Ph.D. in Communication
Amity School of Communication also offers a doctoral program for those interested in pursuing research in the field of media studies, journalism, or related areas. The program encourages original research, critical thinking, and contribution to academia or media industries.

• Duration: 3-5 Years
• Eligibility:
  • Master’s degree in Journalism or related field with a minimum of 55% aggregate marks.
  • Selection through entrance exam and interview process.

Facilities and Infrastructure

Amity School of Communication is equipped with world-class infrastructure that supports practical learning and hands-on training. Key facilities include:

• Media Lab: Advanced editing software and tools for video, audio, and digital content production.
• TV & Radio Studios: Fully functional television and radio studios where students can practice broadcasting, news production, and voice modulation.
• Editing Suites: Professional editing tools for post-production training in film, video, and digital projects.
• Newsroom Simulation: A simulated newsroom for students to practice reporting, writing, and publishing news in real time.
• Photography Lab: Well-equipped lab for professional photography training.
• Film Studio: Provides hands-on experience in film direction, cinematography, and documentary-making.

Teaching Methodology

• Project-Based Learning: ASCO emphasizes project-based learning to allow students to apply theoretical knowledge in real-world scenarios.
• Industry Interface: The curriculum is regularly updated to meet industry standards, and industry experts are invited for guest lectures, workshops, and seminars.
• Internships: Compulsory internships with media houses, advertising agencies, PR firms, and other related industries give students practical exposure.
• Practical Training: Students engage in hands-on projects such as documentary filmmaking, news reporting, magazine production, and social media campaigns.
• Field Trips & Visits: Regular field trips to media organizations, studios, advertising agencies, and production houses provide real-world exposure.

Key Activities

• Amity Media Fest: An annual media fest where students can showcase their talents in journalism, film-making, photography, and digital media competitions.
• Guest Lectures: The department frequently invites industry experts from top media organizations to conduct guest lectures and workshops on contemporary media issues and trends.
• Workshops: Regular workshops on various media-related topics such as digital storytelling, investigative journalism, and documentary production.
• Film Screenings: The department organizes film screenings and discussions for students to appreciate and critique cinematic art.
• Research Conferences: ASCO organizes national and international conferences on emerging trends in media and communication.

Faculty

The faculty at Amity School of Communication is a mix of experienced academicians and industry professionals. Professors bring with them years of experience from leading news organizations, advertising firms, and media outlets. The faculty encourages innovation, critical thinking, and hands-on learning, ensuring that students are well-prepared for the demands of the media industry.

Career Opportunities

Graduates from ASCO, Amity University, Gwalior, have a wide range of career opportunities available in various media sectors. Career paths include:

• Journalist (Print, Digital, Broadcast)
• Public Relations Specialist
• Advertising Copywriter
• Digital Marketing Executive
• Film Producer
• TV and Radio Anchor
• Social Media Strategist
• Corporate Communication Specialist
• Documentary Filmmaker

Students are also encouraged to pursue higher studies, research, or academic roles in communication and media.

Placements

Amity School of Communication has a strong placement record, with students being placed in leading media houses, digital platforms, and corporate communication roles. Some of the key recruiters include:

• Times of India
• Hindustan Times
• Zee News
• CNN-IBN
• Ogilvy & Mather
• McCann Erickson
• Dainik Bhaskar
• NDTV
• Rediffusion Y&R

The placement cell at Amity University provides students with career guidance, placement training, and opportunities for internships and jobs in top media companies.

Contact Information

• Address:
  Amity University, Gwalior
  Maharajpura Dang,
  Gwalior – 474005, Madhya Pradesh, India
• Phone: 0751-2496025

Amity School of Communication, Gwalior, is a hub for aspiring media professionals seeking comprehensive education, practical experience, and successful careers in journalism, mass communication, and related fields.