BBA in Digital Marketing

BBA in Digital Marketing programme can prove extremely beneficial to students who wish to pursue a career in management areas that are relevant to the current era. Here are some of the reasons why students must choose the course as their bachelor’s degree:

• Global Demand: Digital marketing is a need of today’s organizations, whatever may be their administration and orientation. Since no organization can ignore digital marketing, the demand for employees skilled in relevant functional areas is also omnipresent. After graduating with a BBA in Digital Marketing, students can apply for jobs anywhere in the world.
• Strengthens CV: As a course with high demand and technical skills, BBA in Digital Marketing helps students to enhance their CV in the eyes of recruiters. Their skills even as an addition to other courses can help them to be seen as an asset to any recruiter or organization.
• Numerous Opportunities: The opportunities available to a graduate of BBA in Digital Marketing are huge. They can apply to any sector or industry, and so the job opportunities for them shall never be limited or scarce. The modern sciences and universal applicability allow them to pursue their own business as well.
• High Salaries: The universal applicability and high demand allow BBA Marketing graduates to negotiate high salaries for themselves. They can also use the opportunity to grow in their career by negotiating fairly in return for their services through experience and additional training.
• Collateral Growth: Since BBA in Marketing graduates can apply for jobs in varying sectors, they have a chance to learn about varying sectors and areas, and grow their personal knowledge and skills. This collateral growth can help the graduates not only pave better professional careers but grow their personal connections and networks as well.
  

  Types of BBA in Digital Marketing

  To benefit the students, BBA in Digital Marketing has been launched in various formats. They can easily take admission in different modes that provide different class timings and days that enable them to juggle studies along with other activities. Here are the different types of BBA in Digital Marketing that students can pursue:

  Full-Time BBA in Digital Marketing

  BBA in Digital Marketing is an extremely popular business administration course that spans three years. In this mode, students have to attend their classes regularly at regular class times. Also, they have to participate in various activities such as internships, projects and final placements. The average course fees can range anywhere between INR 3 lakhs to 5 lakhs.

  Part-Time BBA in Digital Marketing

  This course is analogous to the full-time BBA in Digital Marketing programme with differences in the timing of the classes. It is conducted mostly in the evening or on the weekends enabling students to engage in other full-time commitments like jobs during weekdays. Besides, it is not necessary to always be physically present for this type of programme. The cost of a part-time BBA in Digital Marketing is between INR 50,000 to INR 1 lakh.

  Online BBA in Digital Marketing

  The online BBA in Digital Marketing is attuned to the latest pedagogy and prepares students to achieve excellence in their fields. In this online mode, students can attend live or recorded classes whenever they find the opportunity. They can also seek assistance from professors and peers as the need arises. It does not involve travelling or attending classes at fixed schedules. Students can tailor their routines to their convenience.

  Distance BBA in Digital Marketing

  Distance BBA in Digital Marketing is a programme that benefits those who cannot commit to full-time physical classes. Several distance-learning universities provide distance BBA at reasonable rates. Also, students do not need to appear for separate admission tests. The education is cheaper and more flexible than regular BBA programmes.

  BBA in Digital Marketing Eligibility Criteria

  The minimum qualification for BBA in Digital Marketing would depend entirely on the university or college the candidate is applying for admission. Before going further, the applicant should have to meet all of the admission criteria. You may check the eligibility requirements from the college’s official website or information brochure. Candidates may check some common eligibility criteria for admission in BBA in digital marketing provided below.

  • Candidates seeking admission to the BBA in digital marketing must have completed the 12th exam with a minimum of 50-55 percent aggregate score.
  • They need to attempt the entrance exam(s) required by the college(s) they are applying to.
  • Their entrance exam score needs to be equal to or more than the cut-off score set by the college(s).
    

    BBA in Digital Marketing Career Options and Job Prospects

    A wide variety of career options available after digital marketing is one of the main reasons many students opt for this degree program. There is a huge competition among companies and organizations for BBA in Digital Marketing graduates. Companies have started looking for skilled digital marketers to rank higher and grow their businesses. Candidates can easily bag career opportunities in India as well as outside the country. Besides this, candidates may also opt for MBA in digital marketing or any other master’s degree in digital marketing. They may look at some of the career options available in digital marketing as listed below:

    BBA in Digital Marketing Job Profiles
    Marketing Executive	Marketing Manager	Product Manager
    Brand Manager	Advertising Manager	Marketing Communications Manager
    Sales Executive	Sales Manager	Marketing Research Analyst
    Digital Marketing Manager	Public Relations Manager	Business Development Manager

    Some of the major sectors where the candidates may apply for a job are

    • Digital Marketing Agencies
    • Startups
    • Digital Marketing Department of MNCs and Companies
    • Data Analytics Agencies
    • Social Media Marketing Agencies
    • Internet Technology Businesses
    • Online News Portals, Magazines, and Similar Publications
      

      What is BBA in Digital Marketing Salary?

      The career prospects after BBA in Digital Marketing are plenty with an excellent salary structure. The course provides good returns to the students. The average placement package after BBA in Digital Marketing is between INR 5 lakhs to 10 lakhs. Several companies hire BBA graduates and this adds positively to their work profile. In their job roles, students develop decision-making abilities through analytical steps. They also get opportunities to nurture critical, flexible and creative thinking methods that are helpful for businesses. Here are the top job roles after BBA in Digital Marketing:

      Job Role	Average Annual Salary (in INR)
      Business Marketing Manager	3.5 lakhs
      Digital Strategist	4.2 lakhs
      SEO and SMM Expert	3.9 lakhs
      Digital Business Marketer	3.0 lakhs
      EO Specialist	3.6 lakhs
      Content Manager	7.0 lakhs
      Social Media Manager	4.0 lakhs
      Search Engine Marketing Manager	7.7 lakhs