Bachelor of Business Administration in Marketing

BBA in Marketing as a course can only be beneficial for students if they know how to reap the opportunities presented by the course. Here are some of the arguments in favor of the said course, which students can use to pursue the same and eventually earn profits:

• Easy Pathway to MBA Marketing: BBA in Marketing is the most relevant course for MBA in Marketing, which is one of the most profitable postgraduate courses. This is true on a global scale, that is students can pursue the course not only in India but abroad as well. BBA in Marketing will prepare students in the foundational concepts of marketing, making it easier for them to pursue MBA in the same.
• High Demand in Industry: In the present era, a large portion of any product’s or service’s success is dependent on how well it has been marketed, that is whether the target audience is aware of its presence or whether they are interested in its prospects, etc. As marketing is an important function for any organization, the demand for professionals is high as well. Hence, job opportunities come easily and in huge numbers.
• Lucrative Remunerations: The huge demand for marketing professionals, who can reap tangible benefits leads to the fact that organizations are ready to pay high salaries and beneficial perquisites to them in exchange for their skills and talent. Students can expect to earn up to INR 40,00,000-60,00,000 annually within 10 years of their graduation.
• Higher ROI: The ROI of BBA in Marketing is quite profitable when seen in view of future prospects, either professional or educational. The course of BBA in Marketing is not too expensive but the professional returns equalize with those from STEM fields. Hence, to exist in comparison to other courses, the eventual returns on BBA in Marketing are huge, both in terms of both professional and personal aspects.
• Entrepreneurial Skill Development: Students can use the BBA in Marketing course to build their entrepreneurship skills and start their own business or venture after graduating with the degree. They can use their educational skills to make their own business profitable and serve society as well.
  

  BBA in Marketing Course Types

  One of the most prognosticated BBA programmes after 12th grade is the one in Marketing. BBA in Marketing course is offered to prospective students in two modes of learning i.e, full-time and online/distance schooling. However, a part-time BBA in Marketing course is not available. Discussed below are the details about BBA in Marketing course types.

  Full-Time BBA in Marketing Courses

  Full-time three-year students must attend in-person classes, complete regular assignments, and take semester-by-semester offline exams on campus. They must also present projects and perform practicals as part of the course programme. Students who enrol in a full-time study gain practical experience in the subject as well as in-depth learning through actively engaging with their instructors and other students.

  Distance/Online BBA in Marketing Courses

  Distance/online BBA in Marketing courses also last two to four years and can be pursued from anywhere. This course is designed for students who are working professionals and who cannot attend full-time courses. Colleges like D Y Patil Vidyapeeth, Jain Online, Symbiosis Center of Distance Learning, NMIMS university, etc provide this course online.

  BBA in Marketing Eligibility Criteria

  The minimum eligibility criteria for admission in the three-year undergraduate program in marketing will depend upon the institution or college at which the candidate is applying for admission. There are many colleges available in the country that offer admission to the BBA in Marketing program and each of the colleges has its own set of rules which must be fulfilled by the candidates in order to get admission.

  In general, students can expect the following to be the eligibility criteria for admission to BBA in Marketing courses:

  • They need to have a senior secondary education certificate, equivalent to a 10+2 level of education.
  • The certificate must have been issued by a recognized authority in collaboration with an accredited institution or school.
  • The aggregate in 10+2 exams should be at least 50% or above.
  • They must attempt the entrance examination as required by the college they are applying to.
  • They must score equal to or more than the cut-off score mentioned by the applying university or college.
    

    BBA in Marketing Career Options and Job Prospects

    As we all know that marketing is an important department in every company and organization. There is always an opening for good and skilled marketing managers and executives at all companies. Candidates who are looking for a career in marketing may apply to any organization after checking for the vacancy. There is a large scope for candidates who have completed their BBA in marketing degree.

    Some of the major areas in which the candidates may apply for a job are listed below:

    Job Industry or Sector for BBA Marketing Graduates
    MNCs	Media Houses
    Retailers	Brand Management Firms
    Event Management Firms	Advertising Agencies
    Market Research Firms	Travel, Tourism, and Hospitality Firms
    Manufacturing	IT Firms

    Students must check out the job profiles available in a company or industry before applying. Some of the job profiles suitable for BBA in Marketing graduates are:

    Job Profiles Available for BBA Marketing Graduates
    Marketing Executive	Product Manager
    Market Research Analyst	Brand Manager
    Marketing Manager	Marketing Communications Manager
    Advertising Manager	Sales Manager

    Some highly valued companies where the candidates may apply are:

    • SBI
    • Nestle
    • TCS
    • Mudra
    • Amazon
    • Deloitte
    • Capgemini
    • Deutsche Bank
    • Wipro Limited
      

      What is the Salary of a BBA in Marketing Graduate?

      In India, fresh graduates with a BBA in marketing degree can expect to get a decent salary. They can anticipate becoming a junior manager or a mid-level marketing manager, depending on their training and experience. Students may typically expect to make between INR 5 lakhs to INR 7 lakhs per year. The pay may rise more with experience. For BBA in Marketing graduates, many international corporations in India offer attractive packages. The table below gives an idea of the salary range, job profile and job description of a BBA in Marketing graduate:

      Job Role	Job Description	Estimated Average Annual Salary (in INR)
      Assistant Accounts Officer	They maintain the registers in the Accounting department. They check budget estimates, revised estimates and monetary transactions. They keep a check on the Income Tax Assessment. They also prepare statutory accounts and financial reports.	8.03 Lakhs
      Assistant Manager	The day-to-day activities of the company are often overseen by assistant managers. They make sure new personnel are informed of their duties and roles by checking employee schedules. They also answer calls from customers with complaints, inquiries about orders, or requests for greater clarification of services or goods.	10.32 Lakhs
      Account Manager	Making sure each department satisfies the needs of its clients and customers is the responsibility of an account manager. They deal with client complaints, resolve their problems, and uphold a favourable connection between the two sides for future commercial dealings.	5.85 Lakhs
      Executive Trainee	They keep track of all purchase orders and generate the necessary reports for all members of the merchandising team and outside vendors. For a variety of jobs, they also develop and retain knowledge of all accounting and financial principles.	8.52 Lakhs
      Relationship Manager	Building and maintaining relationships with clients and customers is the responsibility of a relationship manager, who works on the sales team. They merely assist clients and seek to resolve any business or technological issues they may have. They also assist them in generating revenue and luring clients.	3.88 Lakhs

      Prospective Employers

      The following is a list of prospective employers offering decent packages to BBA in Marketing course graduates:

      • TTI
      • The Hartford
      • State Farm
      • Newell Brands
      • Morgan Stanley
      • Martin Marietta
      • Marathon Oil
      • Lilly
      • Hormel
      • Georgia-Pacific
      • E & J Gallo
      • Cox Communications
      • Coca-Cola
      • Altria